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东阿阿胶:数字赋能,“一路向C”
发布时间:2020-12-21 来源:人民日报 【字体: 返回列表

DANGDESHIJIUJIEWUZHONGQUANHUISHENYITONGGUODE《ZHONGGONGZHONGYANGGUANYUZHIDINGGUOMINJINGJIHESHEHUIFAZHANDISHISIGEWUNIANGUIHUAHEERLINGSANWUNIANYUANJINGMUBIAODEJIANYI》TICHU,JIAKUAISHUZIHUAFAZHAN。FAZHANSHUZIJINGJI,TUIJINSHUZICHANYEHUAHECHANYESHUZIHUA,TUIDONGSHUZIJINGJIHESHITIJINGJISHENDURONGHE,DAZAOJUYOUGUOJIJINGZHENGLIDESHUZICHANYEJIQUN。JINNIANLAI,AJIAOXINGYELONGTOUQIYEDONGAAJIAOGUFENYOUXIANGONGSI(JIANCHENG“DONGAAJIAO”)TONGGUOYILANZICUOSHIJIASUTUIJINSHUZIHUAZHUANXING,YINLINGQIYEGONGJICEJIEGOUXINGGAIGE。SUIZHECHUANTONGZIBUPINXIANSHANGXIAOLIANGCHIXUZOUGAO,SHUZIHUAFUNENGDEDONGAAJIAOZAIYANXUPINPAIYINGXIANGLIDETONGSHIYEYINGLAILEGENGDADEFAZHANJIYUQI。

多维度满足消费需求

SHUZIHUADESHENGHUOFANGSHITUIDONGSHANGYEMOSHIFASHENGSHENKEBIANGE,CHANPINDAODAGUKEDEFANGSHIYIJIGUKEDEFANXIANGDINGZHIFANGSHIDOUFASHENGLEJUDADEBIANHUA。

ZAIWEIJIZHONGYUXIANJI、YUBIANJUZHONGKAIXINJU。JIYUYIYOULIANGHAODEYINGJIANJICHU,DONGAAJIAOZHELIZAIRUANJIANSHANGZUOWENZHANG:ZHEYANSHUZIJINGJI,BAHULIANWANGZUOWEIJICHUSHESHI,ZONGHEYUNYONG5G、WULIANWANG、RENGONGZHINENGDENGJISHU,DATONGYUANLIAO、SHENGCHAN、YINGXIAOQUANLIANLU,XIANSHANGXIANXIAXIANGHURONGHE,SHICHANPINHEFUWUGENGHAODIDAXIAOFEIZHE。

ZHEIWEIDONGAAJIAO“YILUXIANGC(CSHIconsumerJIANCHENG,ZHIXIAOFEIZHE)”,JIYIQIEJINGYINGWEIRAOXIAOFEIZHEZHANKAI、BUDUANWEIXIAOFEIZHECHUANGZAOJIAZHIDEGONGJICEJIEGOUXINGGAIGEDIANDINGLEJICHU。ZHEYANYUWEIGUKETIGONGGEXINGHUADECHANPINHEFUWU,DONGAAJIAOHAITONGGUO“CHUANGKEKONGJIAN”、“JIAOSHENGHUO”XINLINGSHOUPINGTAI、MEIZHUANGJIANKANG、“GONGCHANGZHIDAGUKE”GEXINGHUADINGZHIXIANGMUSIGEPINGTAI,DUOWEIDUMANZUXIAOFEIXUQIU,LASHENGCHANPINXIAOLIANG。

WEILAI,DONGAAJIAOJIHUATUICHUGONGCHANGFANXIANGDINGZHI,GUKESHOUDAODEMEIYIHECHANPINDOUKEFUDAIZIJIDESHENGYINHEERWEIMA,RANGCHANPINGENGYOU“WENDU”。

数字化推动业态升级

AJIAOJIANGGENGDUOJINGLIZHUANXIANGGUANZHUGUKEBENSHEN,SHIXIANYIXIANZHONGDUANYOUXUQIU、ZONGBUFUWUYOUZHICHENG。

ZHELIGOUJIAN“XIAOZONGBU、DAYEWU”DEFUWUTIXI,DONGAAJIAOZHENGHELIYONGGONGSIYUANYOUDEXINXIJISHUPINGTAI、WANGLUODIANSHANGPINGTAI、ZIMEITIPINGTAIDENGZIYUAN,DAZAOMIANXIANGGUKE、MIANXIANGYUANGONG、MIANXIANGSHEHUIDEPINGTAITIXI,DAPOGONGSINEIBUCENGJIGUANLIJIEGOU,GOUJIANQIZHICHENGSHUZIHUAZHUANXINGDEZHANGXIAOYUNXINGJIZHI,TISHENGLEAJIAOCHANYEZHENGTIJINGZHENGLIHEFAZHANKONGJIAN。TONGGUOZUZHITIXIDIAOZHENG、CHENGLI“SHUZIHUAZHUANXINGJIASUQI”、ZUJIAN“NEIRONGJULEBU”DENGFANGSHI,JIAKUAIQIYESHUJUZHILITIXIJIANSHE。

WEIGUKECHUANGZAOJIAZHIDETONGSHI,DONGAAJIAODECHANYEXIAOLVHEXIAOYIYEFASHENGLEXIRENDEBIANHUA,JINNIANQIAN11GEYUE,YUNYINGCHENGBENXIAJIANG30%,XIAOLVHEXIAOYITIGAOLE50%。

GAIBIANYEZHENGFASHENGZAIMEIYIWEIDONGAAJIAOYUANGONGSHENSHANG。ZAISHENGCHANCHANPINDETONGSHI,YUANGONGMENHAISHENGCHANNEIRONG,XIANGXIAOFEIZHECHUANDAQIYEDELINIAN、JIAZHIHEFUWU。

打造生态化“平台型”企业

SHUZIHUAZHUANXINGDAIJIDONGAAJIAODEBUJINSHIBIANGEDESHANGYEMOSHIHEXIANGHAODEXIAOSHOUYEJI,HAIYOUFASHENGZAIGONGCHANGCHEJIANDEQIANYANJISHUTUPO。JINNIAN,DONGAAJIAOJIAOLEIZHONGYAOQUANLIUCHENGXIEDIAOZHINENGZHIZAOXINMOSHIYINGYONGXIANGMUTONGGUOGUOJIAGONGXINBUYANSHOU,QIYERONGHUOSHANDONGSHENGZHINENGZHIZAOBIAOGANQIYECHENGHAO。

DONGAAJIAOZAIJIAKUAICHANPINCHUANGXINSHUZIHUA、TUIJINYONGHUFUWUMINJIEHUA、ZHUANGBEIJISHUSHENGJIJILIYONG“HULIANWANG+DASHUJU”FANGMIANDOUYOULEXINDETUPO,XINJISHU、XINLINIAN、XINMOSHIDEYUNYONGYEDADATIGAOLEQIYEDEYUNYINGNENGLI、FUWUGUKENENGLIHECHANPINCHUANGXINNENGLI,DAILAILEGENGDADESHICHANGKONGJIAN,WEIAJIAOXINGYECHUANTONGQIYEZHUANXINGSHENGJITIGONGLECANKAOJINGYAN。

ZHEYANWEILAIFAZHAN,DONGAAJIAOJIANGDAZAOKUAYUEWULIJIEXIANDESHENGTAILIANJIESHUNIU,YIYOUXIUDEJINGYINGLINIAN、XIANJINDECHANPINGAINIAN、SHENGDONGHUOPODESHANGYEMOSHI,SHIFANGDONGAAJIAODEPINPAISHENGCHANLI。“HAOMIAOXINGWUJI,YANGFANDANXINFENG。”YIGESHUZIHUADEXINDONGAAJIAOYIRANZAILUSHANG。

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